Why Your Website or Web Application Doesn’t End at Deployment

Why Your Website or Web Application Doesn’t End at Deployment

1. Deploy vs Visibility

Deploying means that your site is live – technically accessible – on the internet. But being live doesn't automatically make it discoverable. Without indexing: Your pages may never appear in search results Visitors may have difficulty finding your services or content Even highly functional applications can go unnoticed

2. Why does indexing matter?

Indexing is the way search engines “read” and index your website. When a site is indexed: Google and other search engines know your pages exist Your content becomes discoverable by users searching for related topics Pages can appear in search results, increasing traffic and engagement Tools like Google Search Console allow you to submit sitemaps, verify ownership, and monitor indexing. SEO plugins like RankMath or Yoast automate this process, helping you generate sitemaps and meta tags without the need for advanced server access.

3. SEO is important; 

A website that works perfectly is not enough. SEO ensures that your site: reaches the right audience Rank higher than competitors Remains discoverable for both new and returning users Without SEO, it's like creating a library and locking it up – the content is there, but no one can access it.

4. Continuous Optimization; 

Websites and web applications are never really "finished". Content is updated, new pages are added, and features evolve. Continuous optimization ensures: New content gets indexed quickly broken links fixed Website performance remains high Search engines consider your site relevant

5. Steps to be taken after deployment; 

• Install an SEO plugin (RankMath, Yoast, or similar)
• Create and submit a sitemap to Google Search Console
• Verify site ownership (HTML meta tag or DNS method)
• Monitor indexing status and request manual indexing for important pages
• Customize meta titles, descriptions and headings
• Ensure fast load times and mobile responsivenes